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1910s · France

Paul Poiret

Killed the corset. Then went bankrupt.

Founded
1903
Closed
1929
Atelier
5 rue Auber, then 26 avenue d'Antin, Paris
Founder
Paul Poiret

Biography

Poiret apprenticed under Doucet and Worth before opening his own house at 5 rue Auber in 1903. He moved to 26 avenue d'Antin in 1909. He had two enormous ideas: the first was that fashion did not need the corseted hourglass; the second was that Paris couture could be sold as a total aesthetic experience, with perfume, interior decoration, and theatrical events all branded under one name. He launched Parfums de Rosine in 1911 — the first perfume house attached to a couturier — and the École Martine, a decorative arts school staffed by working-class girls he trained himself. His Persian and Orientalist designs from 1909 onward redirected the entire industry away from the S-bend. Then the war came; tastes changed; Chanel arrived; and by the mid-1920s Poiret was visibly behind the curve. He sold the house in 1929 and died in poverty in 1944.

Signature pieces

  • The 'lampshade' tunic (1913) — wired hem over harem trousers
  • Kimono-sleeve evening coats in lamé and brocade
  • Hobble-skirt dresses (1910–1914), narrow at the ankle
  • Hand-stencilled Raoul Dufy textiles on his evening pieces

Silhouette

  • Eliminated the corseted S-bend — high-waisted columnar silhouette instead
  • Hobble skirt: narrow hem that physically restricted stride length
  • Kimono-influenced sleeves cut as one piece with the bodice

Fabric repertoire

Heavy silk lamé and brocade for evening coats · Raoul Dufy stencilled textiles (collaboration began 1911) · Persian-influenced printed silks

Label history

Often the fastest way to date a piece.

1903–1909

Early labels: 'PAUL POIRET PARIS' woven in white on dark ribbon, stitched into the waist or neckline.

1909–1924

The classic Poiret label: a hand-numbered ribbon with 'Paul Poiret à Paris' and frequently a model number written by hand in ink. The numbering allows surviving pieces to be cross-referenced against the house's order books, which partially survive at the Musée Galliera.

1924–1929

Later, machine-woven labels with simpler typography. The hand-numbering tradition lapses.

Current market ranges

Ranges reflect 2024–2026 transaction data. Condition, provenance, and original labels remain dominant variables.

GarmentRange (USD)Notes
Day dress$4,000–$18,000
Evening coat or kimono coat$10,000–$60,000The Dufy collaboration pieces can exceed $80K.
Hobble-skirt dress$6,000–$25,000

Comparable auction results

  • Kerry Taylor Auctions, 2019-06-25Poiret evening coat with Dufy-stencilled silk, c. 1923 · $45,000

Authentication notes

  • If the label has a hand-written model number, that is a strong authentication signal. Cross-reference with the Galliera order books if you can access them.
  • Construction is often surprisingly simple — Poiret's interiors are not as architecturally complex as Worth or Vionnet. He cared about the surface drama, not the interior engineering.
  • Stencilled Dufy textiles fade unevenly along fold lines; an even fade is a red flag.

Known forgery patterns

  • Many 1980s revival pieces use Poiret-style labels. The hand-numbering is the giveaway — modern fakes either omit it or use printed rather than ink-written numbers.
  • Some authentic Lucile and Callot Soeurs pieces have had Poiret labels added retrospectively. Construction details (sleeve set, lining technique) usually identify the real house.

Museum holdings

  • · Musée Galliera, Paris (largest Poiret archive)
  • · The Metropolitan Museum of Art Costume Institute, New York
  • · Victoria and Albert Museum, London
  • · Kyoto Costume Institute

Shop authentic Paul Poiret

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Primary sources

Public collections and archives we cross-reference for Paul Poiret attribution. Search by maker name or browse the costume collection.

By Margaret Hale·Published 18 May 2026·Last reviewed 18 May 2026

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