1910s · France
Paul Poiret
Killed the corset. Then went bankrupt.
- Founded
- 1903
- Closed
- 1929
- Atelier
- 5 rue Auber, then 26 avenue d'Antin, Paris
- Founder
- Paul Poiret
Biography
Poiret apprenticed under Doucet and Worth before opening his own house at 5 rue Auber in 1903. He moved to 26 avenue d'Antin in 1909. He had two enormous ideas: the first was that fashion did not need the corseted hourglass; the second was that Paris couture could be sold as a total aesthetic experience, with perfume, interior decoration, and theatrical events all branded under one name. He launched Parfums de Rosine in 1911 — the first perfume house attached to a couturier — and the École Martine, a decorative arts school staffed by working-class girls he trained himself. His Persian and Orientalist designs from 1909 onward redirected the entire industry away from the S-bend. Then the war came; tastes changed; Chanel arrived; and by the mid-1920s Poiret was visibly behind the curve. He sold the house in 1929 and died in poverty in 1944.
Signature pieces
- The 'lampshade' tunic (1913) — wired hem over harem trousers
- Kimono-sleeve evening coats in lamé and brocade
- Hobble-skirt dresses (1910–1914), narrow at the ankle
- Hand-stencilled Raoul Dufy textiles on his evening pieces
Silhouette
- Eliminated the corseted S-bend — high-waisted columnar silhouette instead
- Hobble skirt: narrow hem that physically restricted stride length
- Kimono-influenced sleeves cut as one piece with the bodice
Fabric repertoire
Heavy silk lamé and brocade for evening coats · Raoul Dufy stencilled textiles (collaboration began 1911) · Persian-influenced printed silks
Label history
Often the fastest way to date a piece.
Early labels: 'PAUL POIRET PARIS' woven in white on dark ribbon, stitched into the waist or neckline.
The classic Poiret label: a hand-numbered ribbon with 'Paul Poiret à Paris' and frequently a model number written by hand in ink. The numbering allows surviving pieces to be cross-referenced against the house's order books, which partially survive at the Musée Galliera.
Later, machine-woven labels with simpler typography. The hand-numbering tradition lapses.
Current market ranges
Ranges reflect 2024–2026 transaction data. Condition, provenance, and original labels remain dominant variables.
| Garment | Range (USD) | Notes |
|---|---|---|
| Day dress | $4,000–$18,000 | — |
| Evening coat or kimono coat | $10,000–$60,000 | The Dufy collaboration pieces can exceed $80K. |
| Hobble-skirt dress | $6,000–$25,000 | — |
Comparable auction results
- Kerry Taylor Auctions, 2019-06-25 — Poiret evening coat with Dufy-stencilled silk, c. 1923 · $45,000
Authentication notes
- If the label has a hand-written model number, that is a strong authentication signal. Cross-reference with the Galliera order books if you can access them.
- Construction is often surprisingly simple — Poiret's interiors are not as architecturally complex as Worth or Vionnet. He cared about the surface drama, not the interior engineering.
- Stencilled Dufy textiles fade unevenly along fold lines; an even fade is a red flag.
Known forgery patterns
- Many 1980s revival pieces use Poiret-style labels. The hand-numbering is the giveaway — modern fakes either omit it or use printed rather than ink-written numbers.
- Some authentic Lucile and Callot Soeurs pieces have had Poiret labels added retrospectively. Construction details (sleeve set, lining technique) usually identify the real house.
Museum holdings
- · Musée Galliera, Paris (largest Poiret archive)
- · The Metropolitan Museum of Art Costume Institute, New York
- · Victoria and Albert Museum, London
- · Kyoto Costume Institute
Shop authentic Paul Poiret
Live listings across the major vintage marketplaces — eBay, Etsy, Vestiaire Collective.
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Primary sources
Public collections and archives we cross-reference for Paul Poiret attribution. Search by maker name or browse the costume collection.
- [1]The Metropolitan Museum of Art — Paul Poiret collection search
- [2]Victoria and Albert Museum — Paul Poiret maker records
- [3]Palais Galliera (Paris Musées) — Paul Poiret holdings
- [4]Kerry Taylor Auctions archive — Paul Poiret lot history
- [5]Invaluable cross-auction archive — Paul Poiret comparable sales
By Margaret Hale·Published 18 May 2026·Last reviewed 18 May 2026