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Christian Dior Labels: History and How to Date Them

Last reviewed 2026-10-04 by the AntiqueCostume editorial team · Sources · How we research

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Contents
  1. Company history
  2. Label timeline
  3. What it helps date
  4. Values

Christian Dior (1905 to 1957) founded his Paris house in 1946 and changed fashion with the New Look in 1947. Dior licensed early and ran several ready-to-wear lines, so for dating and value the label line (couture, Boutique, New York, London or licensed) matters enormously.

Company history

The Vintage Fashion Guild (VFG) and our designer label fakes guide agree that Dior founded his house in 1946 with backing from Marcel Boussac and showed his first collection, the Corolle line dubbed the "New Look", in 1947 (our 1940s hub gives February 12, 1947). He licensed furs, perfumes and stockings in 1948, and Christian Dior New York opened in October 1948. Christian Dior Models Limited in London followed in 1952. New lines came each season, including the H-line (1954) and the A- and Y-lines (1955). After Dior's death the head designers were Yves Saint Laurent (1958 to 1960), Marc Bohan (1960 to 1989), Gianfranco Ferré (1989 to 1996), John Galliano (1996 to 2011), Bill Gaytten, Raf Simons and, from 2016, Maria Grazia Chiuri.

Label timeline

Label or clueApproximate datesWhat it tells you
Christian Dior couture, often dated by season and year with a stamped numberFrom 1946Couture, but numbers alone do not prove it
Licensed furs and stockingsFrom 1948Licensed, not the main line
Christian Dior New YorkFrom October 1948Ready-to-wear; designed in Paris until 1961
Christian Dior LondonFrom 1952Ready-to-wear
Boutique labelsVariousReady-to-wear; the VFG notes some also carry numbers
New York and London lines designed locallyAfter 1961Later ready-to-wear

What it helps date

Values

Our vintage dress values guide shows the spread within one house: a 1960s Dior Boutique metallic cocktail dress made about $580, while a spring-summer 1958 couture dress sold for €96,000 at Maison Rossini in Paris (nss magazine), a record-level outlier. The hats and handbags values guide gives a vintage Dior bag median of $138 (Flipper Vintage). Prices are estimates as of 2026.

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Sources

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Guides that mention Christian Dior

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