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Lee Labels: History and How to Date Them

Last reviewed 2026-10-04 by the AntiqueCostume editorial team · Sources · How we research

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Contents
  1. Company history
  2. Label timeline
  3. What it helps date
  4. Values

Lee began as the H.D. Lee Mercantile company of Salina, Kansas, making work clothes from 1911 and denim cowboy pants from the 1920s. Early H.D. Lee labels mark the most valuable pieces, and Lee was an early user of the zip fly, which helps with dating.

Company history

The Vintage Fashion Guild (VFG) records that Henry David Lee and associates ran a wholesale dry goods and grocery business in Salina and began making work clothing because Eastern factories delivered poorly. They opened a factory in 1911 and introduced the Union-All, a jacket and pants sewn together at the waist, two years later. Lee made these for the military in the First World War, added denim cowboy pants in the 1920s, and after the Second World War marketed jeans as fashion, including the Lady Lee Rider for women. It added other sportswear from 1954 and was sold to VF in 1967. Our vintage denim values guide notes the 101Z added a zip in the 1920s and that Lee's left-hand twill fades smoother than Levi's denim.

Label timeline

Label or clueApproximate datesWhat it tells you
H.D. Lee Mercantile labels1910s to 1920s examplesEarly work clothing, the most valuable
Union-AllFrom 1913Lee's coverall
Cowboy pants in denim, 101Z with zip fly1920s onwardEarly Lee jeans
Lady Lee RiderAfter the Second World WarWomen's jeans
Other sportswearFrom 1954Wider range
VF ownershipFrom 1967Later corporate era

The VFG also shows Lee labels from 1950s side-zippered jeans and early-1970s jeans.

What it helps date

Values

Our vintage denim values guide (California Vintage Buyers) gives 1980s to 1990s Lee jeans and jackets $20 to $75; 1970s Lee Riders $30 to $100 worn; 1970s to 1980s Storm Rider jackets $75 to $250; 1950s to 1960s 101-J and Storm Riders $200 to $600; and 1930s to 1940s cowboy pants and hair-on-hide patch jackets in four figures for the right piece. The workwear values guide puts Lee Union-Alls at $50 to $200 from the 1940s on and several hundred to a few thousand for 1910s to 1920s examples. Prices are estimates as of 2026.

check sold prices for lee vintage storm rider jacket on eBay

Sources

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